MetLife's U.S. marketing site had last been overhauled in 2015, but was serving users a generic "brochureware" type of experience that did little to engage them or further the MetLife brand. Agencies and the internal MetLife teams were engaged to re-envision metlife.com to serve our individual and professional audiences a personalized journey through pathing and content most relevant to them. The new Metlife.com launched at the end of 2019 after more than a year of redesign and build via Agile sprints.
My role: I served as UX and pattern SME to the agency who designed this work, for both this site and a re-envisioned editorial site that was developed concurrently to support MetLife's content marketing strategy. I participated in the process from strategy through execution, and served as technical liason between our development teams and the agency. I was the Product Owner for the Agile development team that built out both sites, managing the work from design through to launch from a UX quality and strategy perspective.