MetLife's U.S. marketing site had last been overhauled in 2015, but was serving users a generic "brochureware" type of experience that did little to engage them or further the MetLife brand. Agencies and the internal MetLife teams were engaged to re-envision to serve our individual and professional audiences a personalized journey through pathing and content most relevant to them. The new launched at the end of 2019 after more than a year of redesign and build via Agile sprints.
I served as UX and design system SME to the agency who designed this work, for both this site and a re-envisioned editorial site that was developed concurrently to support MetLife's content marketing strategy. I participated in the process from strategy through execution, and served as technical liaison between our development teams and the agency. I was the Product Owner for the Agile development team that built out both sites, managing the work from design through to launch from a UX quality and strategy perspective.
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