eProSoft, vendor to J&J, had been commissioned to create an app that would allow the salesforce to customize product presentations to their prospects on the fly. Engineers and BAs had planned the architecture but did not have the ability to incorporate the newly launched Ethicon branding.
MY ROLE:
My task was to extend the new Ethicon brand across the UI and develop iconography. Interactions between categories on the dashboard screen resulted in a filtered experience customized for each potential customer. The app also allows for quick sharing of presentations and other product info to a customer's email.
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